The Waste Management Phoenix Open has evolved far beyond a traditional PGA tournament. It’s a sun-drenched, high-energy cultural moment where fashion, beauty, and beverage brands can connect with a millennial- and Gen Z–driven audience in a way that feels natural, fun, and highly shareable.
As we look ahead to WM Open 2026, these three brands stand out as ideal partners for activations that feel fresh, experiential, and unmistakably on-brand.
Golf le Fleur
Golf le Fleur has already proven it knows how to disrupt heritage spaces — and golf is ready for it. WM Open’s youthful crowd, fashion-forward fans, and creative energy make it the perfect setting for the brand to continue reshaping what golf culture looks like.
Activation Ideas
- A Golf le Fleur–designed hospitality lounge near a high-traffic hole
- Limited-edition WM Open x Golf le Fleur accessories or apparel
- DJ-led moments and creator-first content capture throughout the weekend
Why It Works
Golf le Fleur thrives at the intersection of sport, fashion, and self-expression. At WM Open, the brand wouldn’t just sponsor the event — it would define the vibe.
Kopari
Sun Care Meets Desert Glam
With long days in the Arizona sun, WM Open offers Kopari a built-in use case. Known for its coconut-forward, clean beauty approach, Kopari is perfectly positioned to own hydration, glow, and sun care during tournament week.
Activation Ideas
- Chic SPF and hydration touch-up stations across the course
- Coconut misting moments to help guests cool off in style
- Mini product sampling tied to email or SMS capture
Why It Works
Kopari delivers both function and indulgence. The brand becomes a welcome oasis — not just a logo — creating moments attendees genuinely appreciate (and remember).
Misadventures Vodka
A Carbon-Negative Take on Day Drinking
Misadventures Vodka isn’t just another premium spirit — it’s the world’s first carbon-negative vodka, making it uniquely positioned for a sustainability-minded event like the Waste Management Phoenix Open.
As a tournament known globally for its zero-waste initiatives and environmental leadership, WM Open provides a powerful platform for Misadventures Vodka to tell a story that goes beyond cocktails — one rooted in responsibility, innovation, and intention.
Activation Ideas
- A Misadventures Vodka cocktail garden built with sustainable materials
- Signature low-waste, daytime cocktails designed for warm desert conditions
- On-site storytelling that highlights Misadventures’ carbon-negative production process
- Messaging inviting guests to “start your own misadventure — responsibly”
Why It Works
This partnership creates rare alignment: a high-energy event paired with a brand that proves sustainability and fun aren’t mutually exclusive. Misadventures Vodka becomes more than a beverage choice — it becomes a values-driven statement that resonates with modern consumers.
By spotlighting its carbon-negative credentials in a social, experiential setting, Misadventures Vodka can educate without lecturing — and show that doing better for the planet can still taste great.
The Big Picture for WM Open 2026
The brands that win at the Waste Management Open aren’t the loudest — they’re the smartest. They understand the audience, solve real needs, and create experiences that feel like a natural extension of the event itself.
- Golf le Fleur brings culture and style
- Kopari delivers sun-ready wellness and glow
- Misadventures Vodka fuels the social moments in between
Together, these brands represent the future of event partnerships at WM Open: immersive, experiential, and built for connection — not interruption.
Interested in bringing one of these concepts to life for WM Open 2026? Let’s talk brand partnerships, creative direction, and execution.
