Black Friday 2025: The Deals Are Digital, The Shoppers Are Mobile, and The Brands That Win Will Feel Personal

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Black Friday may look a little different these days. Fewer carts and crowds, more clicks and convenience. But one thing hasn’t changed: shoppers are ready to spend. According to Salsify’s 2025 Holiday Pulse Report, this year’s Black Friday is shaping up to be one of the biggest yet, with 73% of shoppers planning to hunt […]

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